Featured Case Study : NYPD PIZZA ( New York Pizza Department )

WHO THEY ARE:

NYPD Pizza is a rapidly growing New York Style Pizza and Pasta Restaurant chain founded in
1996 by brothers Scott and Greg Ziegler. Their menu includes a wide variety of traditional and specialty pizzas, pastas, salads, fine wines and deserts.

CHALLENGE:

1. The client expressed concern of the customer perception of a traditional pizza chain.
They desired to develop a campaign that would penetrate their target market and inform
prospective customers of their full service menu and unique environment.
2. Increase Foot Traffic
3. Promote Brand Awareness

OUR SOLUTION:

SuperiorDesign Group proposed a Direct Mail Campaign focused on key demographics
and locations that compliment the customer provided sales data.


RESULTS:

A unique, exceptional mailer that highlighted the restaurants exceptional food, menu and other services. This mailer, and the bold call to action has increased foot traffic,
promoted brand awareness and has informed prospective clients that they are more than just a typical pizza chain.

SUCCESS! - NYPD Pizza has experienced an overall 6-8% return on this campaign.